Rivalry makes people more eco-conscious

(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School of Business.

When talk is free: The effects of pricing plans on consumer demand

From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...

Obama, Romney supporters: More in common than you might think?

(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope for extending ...

The modeling of multiple relationships in social networks

A study conducted by Columbia Business School's Prof. Asim Ansari, William T. Dillard Professor of Marketing, Marketing, and Oded Koenigsberg, Barbara and Meyer Feldberg Associate Professor of Business, Marketing, alongside ...

Online interactions can lead to risky financial decision-making

People who participate in online communities are more likely to make risky financial decisions, according to a new study from researchers at Rice University, the University of British Columbia and the University of Zurich.

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