Ancient migration was choice, not chance, study finds

The degree of intentionality behind ancient ocean migrations, such as that to the Ryukyu Islands between Taiwan and mainland Japan, has been widely debated. Researchers used satellite-tracked buoys to simulate ancient wayward ...

What's the secret behind the world's stickiest brands?

Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...

Considering social influences across the customer journey

Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...

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