News tagged with luxury brand
When will a message of social responsibility backfire?
Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of the ...
Jul 14, 2011 |
5 / 5 (1) |
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French companies attack Google ads rules
Associations representing major French companies accused US Internet giant Google on Monday of overstepping the mark by putting brand names up for auction as search keywords.
Nov 08, 2010 |
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When the quiet logo speaks volumes
The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...
Other Sciences / Social Sciences
Jul 26, 2010 |
3 / 5 (1) |
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Apple 3Q beats Street despite recession
(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Jul 21, 2009 |
5 / 5 (3) |
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Acer eyes Japan growth with new cheap laptop
(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
May 22, 2009 |
3.3 / 5 (6) |
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