Market share
hideMarket share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
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News tagged with market share
Mobile phone sales rise in 3rd quarter: study
Nov 12, 2009 |
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Global sales of mobile phones reversed a slide that began late last year and turned positive in third quarter 2009, a trend expected to accelerate thanks to smartphones, a study disclosed Thursday.
Los Angeles OKs plan to use Google Web services
Oct 27, 2009 |
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(AP) -- The Los Angeles City Council has tentatively approved a multimillion-dollar proposal to tap Google Inc. for government e-mail and other Internet services.
Voter group challenges Diebold voting machine sale
Sep 29, 2009 |
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(AP) -- A voter advocacy organization asked the U.S. Justice Department Tuesday to undo the sale by Diebold Inc. of its voting machine business, saying the transaction promotes a monopoly.
Microsoft's Bing increases US search share
Sep 22, 2009 |
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Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.
Oracle, Sun link up for new product; HP snubbed
Sep 16, 2009 |
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(AP) -- With the fate of its proposed $7.4 billion takeover of Sun Microsystems Inc. uncertain amid antitrust scrutiny, Oracle Corp. is moving ahead with a new product incorporating both companies' technology, and snubbing ...
Sun's server share hit as antitrust scrutiny looms
Sep 02, 2009 |
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(AP) -- Uncertainty about Sun Microsystems Inc.'s future appears to have contributed to serious erosion in the company's market share for computer servers in the latest quarter, according to new data being released Wednesday.
Yahoo! vows to fight Microsoft on new front
Aug 25, 2009 |
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Yahoo! on Monday vowed to fight Microsoft on a new frontier, saying that having the software giant power its online searches won't stop it from battling for the devotion of Web surfers.
Google users loyal: comScore
Aug 15, 2009 |
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The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.
Review: Yahoo's shift to Bing could be risky bet
Jul 30, 2009 |
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(AP) -- Is Microsoft's Bing really a better search engine? Since it debuted last month, it has earned praise for the smart way it presents results and how it lets users preview Web sites without clicking ...
Samsung Electronics posts 'outstanding' Q2 results
Jul 24, 2009 |
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Samsung Electronics Co., the world's leading computer memory chipmaker, on Friday posted what it called "outstanding" second-quarter results due to a recovery in prices and demand.
SKorea fines Qualcomm 208 mln dlrs for unfair trade
Jul 23, 2009 |
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South Korea's antitrust watchdog Thursday fined US firm Qualcomm a record 260 billion won (208 million dollars) for violating fair competition rules by abusing its market monopoly.
Economy keeps hurting eBay as 2Q profit falls
Jul 22, 2009 |
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(AP) -- The recession continued to hurt eBay Inc. in the second quarter, as earnings and revenue fell amid a sales decline in the main online marketplace, overshadowing growth in the PayPal online payments ...
Asia-Pacific computer sales rebound in Q2: report
Jul 20, 2009 |
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Personal computer sales in Asia ended two consecutive quarters of contraction to post robust growth in the second quarter of 2009, a report released Monday said.
Nokia posts 66 pct fall in Q2 profits, shares drop
Jul 16, 2009 |
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(AP) -- The world's top cell phone maker, Nokia Corp., on Thursday said second-quarter earnings fell 66 percent as the global recession sapped demand. The company scrapped its target to gain market share this year and its ...
After Bing's first month, Microsoft still No. 3
Jul 15, 2009 |
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(AP) -- Microsoft Corp.'s redesigned search site has attracted more Web surfers without doing much for the software maker's market share in its first month.
