Market share
hideMarket share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
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News tagged with market share
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US software giant Microsoft has blamed a problem during testing for a half-hour outage of its new Web search engine Bing.
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Shop before you sign a data contract for a netbook
Electronics / Consumer & Gadgets
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Netbooks with built-in 3G wireless Internet access are all the rage this holiday season. But before you sign on the dotted line at your local AT&T or Verizon Wireless store and commit yourself to a two-year contract, consider ...
Cisco to proceed with $3.4 billion Tandberg deal
Dec 04, 2009 |
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(AP) -- Cisco Systems Inc. says it is waiving its condition that 90 percent of shareholders of Norwegian videoconferencing equipment firm Tandberg ASA back its $3.4 billion takeover offer and will close the deal as soon ...
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In Trina Solar's brilliant white factory in eastern China, masked workers in lab coats turn silicon wafers into solar power cells capable of harnessing the sun's clean and limitless energy.
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Dec 03, 2009 |
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(AP) -- Comcast Corp. announced Thursday it plans to buy a majority stake in NBC Universal for $13.75 billion, giving the nation's largest cable TV operator control of the Peacock network, an array of cable ...
Jackson film not part of Sony's new 3-D vision
Dec 03, 2009 |
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(AP) -- Michael Jackson videos or the next Spider-Man movie won't be among the titles that Sony Corp. releases in 3-D as it gears up to boost TV sales with that technology, Chief Executive Howard Stringer ...
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