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Market share
hideMarket share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
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News tagged with market share
Microsoft search engine Bing suffers brief outage
Dec 04, 2009 |
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US software giant Microsoft has blamed a problem during testing for a half-hour outage of its new Web search engine Bing.
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Google phone revolution or misdirection?
Dec 19, 2009 |
3.8 / 5 (4) |
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Google smartphones are either a daring foray into the telecom world or a misunderstood test of the next-generation of the Internet giant's Android mobile operating system.
Tiny whispering gallery: Sensor can detect a single nanoparticle and take its measurement
Dec 18, 2009 |
4.7 / 5 (16) |
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(PhysOrg.com) -- Nanotechnology has already made it to the shelves of your local pharmacy and grocery: nanoparticles are found in anti-odor socks, makeup, makeup remover, sunscreen, anti-graffiti paint, home ...
HP researchers try to tell you who your friends are
Technology / Computer Sciences
Dec 17, 2009 |
1 / 5 (1) |
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Most people have scores of contacts, scattered around their mobile phone, e-mail address book and multiple social networking sites. Scientists at Hewlett-Packard can tell you which of those contacts are your closest friends.
RIM 3Q profit up 59 pct on record BlackBerry sales
Dec 17, 2009 |
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(AP) -- BlackBerry maker Research In Motion Ltd. surprised Wall Street on Thursday as it reported a 59 percent increase in third-quarter income, boosted by new subscribers and record sales of its smart phones.
Oracle expects EU to approve Sun deal next month
Dec 17, 2009 |
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(AP) -- Oracle Corp. said Thursday that its profit jumped 12.5 percent in the latest quarter and that it expects the European Union will finally approve its $7.4 billion purchase of Sun Microsystems Inc. ...
NY Post, Journal offer Sony e-reader deals
Dec 17, 2009 |
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(AP) -- The Wall Street Journal and the New York Post are offering exclusive subscription deals through the latest electronic reader from Sony Corp.
Bing and Google gaining at Yahoo!'s expense: comScore
Dec 17, 2009 |
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Bing and Google gained ground in the Internet search market in November as they evidently lure people away from Yahoo!, according to fresh figures from industry-tracker comScore.
Intel hit with more antitrust charges in FTC suit
Dec 16, 2009 |
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(AP) -- The Federal Trade Commission piled on new antitrust charges against Intel Corp. on Wednesday, seeking to end what it described as a decade of illegal sales tactics that have crippled rivals and kept ...
Microsoft to let Europeans pick browser in EU deal
Dec 16, 2009 |
3.5 / 5 (6) |
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(AP) -- More than 100 million Europeans will get to pick a Web browser after Microsoft agreed to offer Internet users a choice to avoid fresh fines - a move that could represent a real thawing of long-standing ...
YouTube leads Google charge in display ad market
Dec 15, 2009 |
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Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!
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