Market share
hideMarket share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
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News tagged with market share
Windows washer: Meet Microsoft's antidote to Vista
Apr 19, 2009 |
1.9 / 5 (16) |
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(AP) -- Julie Larson-Green hopes you'll like Windows 7. If not, well, now you and a billion other people know whom to blame.
Strategies for Retailers Fighting Price Wars
Technology / Computer Sciences
Feb 04, 2009 |
2.9 / 5 (10) |
4
(PhysOrg.com) -- All retail companies want to maximize their profits, while at the same time maintaining high market share compared with their competitors. One way to do this is by promising to offer the lowest ...
Microsoft ads say search is sick, Bing is the cure
Jun 03, 2009 |
1.9 / 5 (9) |
13
(AP) -- Microsoft Corp. is inventing a new malady for which its new Web search site, Bing, is the only cure.
Review: Yahoo's shift to Bing could be risky bet
Jul 30, 2009 |
2.6 / 5 (5) |
3
(AP) -- Is Microsoft's Bing really a better search engine? Since it debuted last month, it has earned praise for the smart way it presents results and how it lets users preview Web sites without clicking ...
Google users loyal: comScore
Aug 15, 2009 |
4.5 / 5 (2) |
3
The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.
Mobile phone sales up six pct in 2008, 4th qtr weak
Mar 03, 2009 |
5 / 5 (1) |
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Mobile phone sales grew by six percent in 2008 over the previous year but fell nearly five percent in the fourth quarter as the global economy weakened, market research firm Gartner said on Tuesday.
Voter group challenges Diebold voting machine sale
Sep 29, 2009 |
5 / 5 (1) |
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(AP) -- A voter advocacy organization asked the U.S. Justice Department Tuesday to undo the sale by Diebold Inc. of its voting machine business, saying the transaction promotes a monopoly.
Dell's profit, stock drop on weak quarterly report
Nov 19, 2009 |
5 / 5 (1) |
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(AP) -- Some of the computer-industry's biggest players - such as IBM Corp., Intel Corp. and Hewlett-Packard Co. - have wowed Wall Street this fall with stronger-than-expected profits.
Yahoo! vows to fight Microsoft on new front
Aug 25, 2009 |
2 / 5 (2) |
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Yahoo! on Monday vowed to fight Microsoft on a new frontier, saying that having the software giant power its online searches won't stop it from battling for the devotion of Web surfers.
EU extends Oracle/Sun review deadline until Jan 27
Nov 20, 2009 |
3 / 5 (1) |
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(AP) -- European Union regulators said Friday that they have extended until Jan. 27 a deadline to wrap up their antitrust review of Oracle Corp.'s planned $7.4 billion takeover of Sun Microsystems Inc.
Microsoft's Bing increases US search share
Sep 22, 2009 |
1 / 5 (1) |
1
Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.
Global crisis hits smartphone sales
Mar 12, 2009 |
not rated yet |
0
Worldwide sales of hi-tech "smartphones" grew at their slowest pace yet in the fourth quarter of 2008 as the financial crisis hit demand, a research firm said Thursday.
Nokia to lay off 1,700 worldwide
Mar 17, 2009 |
not rated yet |
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(AP) -- Nokia Corp. said Tuesday it will lay off 1,700 people worldwide to cut costs, as the global economic downturn strikes deeper into the mobile phone sector.
Semiconductor revenue down 5 pct in 2008
Apr 08, 2009 |
not rated yet |
0
Worldwide semiconductor revenue fell by more than five percent last year and could face a "far worse" decline this year, market research firm Gartner Inc. reported on Wednesday.
Nokia profit plunges 90 percent in Q1
Apr 16, 2009 |
not rated yet |
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(AP) -- Nokia Corp. on Thursday said profits plummeted 90 percent in the first quarter because of fading demand for mobile phones amid the worldwide downturn - but its shares surged as analysts had expected ...
