Market share
hideMarket share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
For more information about Market share, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
News tagged with market share
Microsoft search engine Bing suffers brief outage
Dec 04, 2009 |
not rated yet |
1
US software giant Microsoft has blamed a problem during testing for a half-hour outage of its new Web search engine Bing.
Search results for market share
Ubiquitous in U.S., Google struggles for market share in China
Dec 09, 2009 |
4 / 5 (1) |
1
In China, Google means underdog. While the Mountain View company dominates the search market in the United States, it is not part of the pop lexicon on the other side of the Pacific. In its nine years in China, ...
AOL going public after Time Warner divorce
Dec 09, 2009 |
not rated yet |
0
AOL finalized its divorce from Time Warner on Wednesday, ending one of the most disastrous marriages in corporate history and leaving the Internet pioneer facing an uncertain future.
EU antitrust chief slams senators on Oracle deal
Dec 08, 2009 |
3 / 5 (2) |
4
(AP) -- The European Union's antitrust chief said Tuesday that U.S. senators who pressed her to approve Oracle Corp.'s takeover of Sun Microsystems Inc. should stop interfering in Europe's affairs and prioritize U.S. health ...
Texas Instruments raises 4Q profit, sales targets
Dec 08, 2009 |
not rated yet |
0
(AP) -- Texas Instruments is raising its fourth-quarter profit and sales outlook, citing an improving market for chips used in cell phones and other electronic gadgets.
Cyber crooks tarketing banks-social networks: Cisco
Dec 08, 2009 |
not rated yet |
0
An annual security report being released Tuesday by technology titan Cisco warns that banks and online social networks are prime targets for increasingly sophisticated cyber crooks.
Google Chrome extensions to be officially released
Dec 07, 2009 |
4.1 / 5 (8) |
3
(PhysOrg.com) -- Google is expected to release its Extensions Gallery for general users of the new Chrome browser this week, possibly at the Add-On Conference on browser extensions to be held on December 11, ...
You've Got Freedom: AOL ends ties with Time Warner
Dec 06, 2009 |
not rated yet |
0
(AP) -- AOL is shaking loose from Time Warner Inc. and heading into the next decade the way it began this one, as an independent company. Unlike in the 1990s, though, when AOL got rich selling dial-up Internet ...
Microsoft, Yahoo take next step in search alliance
Dec 05, 2009 |
1 / 5 (4) |
0
(AP) -- Microsoft Corp. and Yahoo Inc. have signed off on their plan to team up against Google Inc. in the lucrative Internet search market.
Microsoft Store mirrors popular concept of its rival
Dec 04, 2009 |
not rated yet |
0
Blink an eye, and the Microsoft Store could be mistaken for an Apple Store.
Shop before you sign a data contract for a netbook
Electronics / Consumer & Gadgets
Dec 04, 2009 |
not rated yet |
0
Netbooks with built-in 3G wireless Internet access are all the rage this holiday season. But before you sign on the dotted line at your local AT&T or Verizon Wireless store and commit yourself to a two-year contract, consider ...
List of search results for market share
