Market share
hideMarket share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
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News tagged with market share
Strategies for Retailers Fighting Price Wars
Technology / Computer Sciences
Feb 04, 2009 |
2.9 / 5 (10) |
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(PhysOrg.com) -- All retail companies want to maximize their profits, while at the same time maintaining high market share compared with their competitors. One way to do this is by promising to offer the lowest ...
Los Angeles OKs plan to use Google Web services
Oct 27, 2009 |
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(AP) -- The Los Angeles City Council has tentatively approved a multimillion-dollar proposal to tap Google Inc. for government e-mail and other Internet services.
Microsoft's Bing increases US search share
Sep 22, 2009 |
1 / 5 (1) |
1
Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.
Google users loyal: comScore
Aug 15, 2009 |
4.5 / 5 (2) |
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The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.
Review: Yahoo's shift to Bing could be risky bet
Jul 30, 2009 |
2.6 / 5 (5) |
3
(AP) -- Is Microsoft's Bing really a better search engine? Since it debuted last month, it has earned praise for the smart way it presents results and how it lets users preview Web sites without clicking ...
Microsoft ads say search is sick, Bing is the cure
Jun 03, 2009 |
1.9 / 5 (9) |
13
(AP) -- Microsoft Corp. is inventing a new malady for which its new Web search site, Bing, is the only cure.
Windows washer: Meet Microsoft's antidote to Vista
Apr 19, 2009 |
1.9 / 5 (16) |
24
(AP) -- Julie Larson-Green hopes you'll like Windows 7. If not, well, now you and a billion other people know whom to blame.
Nokia profit plunges 90 percent in Q1
Apr 16, 2009 |
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(AP) -- Nokia Corp. on Thursday said profits plummeted 90 percent in the first quarter because of fading demand for mobile phones amid the worldwide downturn - but its shares surged as analysts had expected ...
Mobile phone sales up six pct in 2008, 4th qtr weak
Mar 03, 2009 |
5 / 5 (1) |
0
Mobile phone sales grew by six percent in 2008 over the previous year but fell nearly five percent in the fourth quarter as the global economy weakened, market research firm Gartner said on Tuesday.
Microsoft search engine Bing suffers brief outage
9 hours ago |
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1
US software giant Microsoft has blamed a problem during testing for a half-hour outage of its new Web search engine Bing.
EU extends Oracle/Sun review deadline until Jan 27
Nov 20, 2009 |
3 / 5 (1) |
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(AP) -- European Union regulators said Friday that they have extended until Jan. 27 a deadline to wrap up their antitrust review of Oracle Corp.'s planned $7.4 billion takeover of Sun Microsystems Inc.
Dell's profit, stock drop on weak quarterly report
Nov 19, 2009 |
5 / 5 (1) |
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(AP) -- Some of the computer-industry's biggest players - such as IBM Corp., Intel Corp. and Hewlett-Packard Co. - have wowed Wall Street this fall with stronger-than-expected profits.
Bing gains search market share, nears 10 percent
Nov 17, 2009 |
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Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
Mobile phone sales rise in 3rd quarter: study
Nov 12, 2009 |
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Global sales of mobile phones reversed a slide that began late last year and turned positive in third quarter 2009, a trend expected to accelerate thanks to smartphones, a study disclosed Thursday.
Oracle, Sun link up for new product; HP snubbed
Sep 16, 2009 |
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(AP) -- With the fate of its proposed $7.4 billion takeover of Sun Microsystems Inc. uncertain amid antitrust scrutiny, Oracle Corp. is moving ahead with a new product incorporating both companies' technology, and snubbing ...
