News tagged with marketing campaigns
House approves FDA regulation of tobacco products
Apr 02, 2009 |
3 / 5 (2) |
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(AP) -- The federal government would for the first time have regulatory powers over the tobacco industry under a bill the House approved Thursday after years of campaigning by anti-smoking forces.
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Researches link tobacco industry's marketing to youth smoking
Aug 21, 2008 |
3.7 / 5 (3) |
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The National Cancer Institute (NCI) released a report, co-edited by University of Minnesota professor Barbara Loken, that reaches the government's strongest conclusion to date that tobacco marketing and depictions of smoking ...
Message gone viral? Blame it on altruistic, yet image-conscious Internet 'e-mavens'
Nov 26, 2009 |
3.5 / 5 (2) |
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(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
New model for social marketing campaigns details why some information 'goes viral'
Aug 06, 2009 |
4.2 / 5 (16) |
2
(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail ...
Wi-Fi for travelers becomes Web marketing lure
Nov 10, 2009 |
not rated yet |
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(AP) -- Google, Yahoo, eBay and Microsoft, competitors on the Web, all have the same idea for marketing themselves this holiday season: temporarily providing free Wi-Fi access in airports, airplanes and public places.
Are everyday products from cosmetics to household cleaners causing the high rates of breast cancer?
Jun 15, 2009 |
3.3 / 5 (3) |
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Has the key to reducing breast cancer gotten lost in the race for a cure? A new book, No Family History, presents compelling evidence that exposure to everyday products such as cosmetics and toiletries, hormones in food, ...
GM's trial program selling cars on eBay set to end
Sep 29, 2009 |
2 / 5 (1) |
1
(AP) -- General Motors Co. said Tuesday that it is concluding its partnership with eBay Inc. in which the automaker used the auction site to sell new cars through California dealerships, as it shifts focus to broader, national ...
Smart advertising
Feb 01, 2008 |
2 / 5 (2) |
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If an advert is to have any effect, as many people as possible must see it. A special technique enables analysts to predict which people will pass which billboards, and how often. This makes it possible to ...
Marketers are creating an imaginary, cross-cultural, Asian world
Jun 25, 2008 |
4.1 / 5 (7) |
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Despite vast cultural differences among Asian nations, marketers are mixing a number of cultural influences to create an imaginary Asian world, according to new research in the Journal of Consumer Research.
Drug marketing techniques may be risking patient safety
Dec 03, 2008 |
5 / 5 (1) |
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With new drugs being reviewed by regulatory agencies and then released onto the market faster than ever before, patients' safety is being compromised, warns a study published on bmj.com today.
Tougher rules sought on junk food ads
Sep 05, 2006 |
1.6 / 5 (7) |
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Experts attending the International Conference on Obesity in Sydney are calling for tougher rules to prevent promotion of junk food to children.
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