News tagged with marketing firm
Lose your job? Tell your Facebook, Twitter friends
Apr 28, 2009 |
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Just minutes after she was laid off from her job earlier this month, Brittany Ward pulled out her cell phone and typed a short message. "Needs a job."
Flash developers in demand
Jan 14, 2009 |
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Steve Cucinotta's job lets him work with state-of-the-art software, create the latest Facebook applications and collaborate with equally cutting-edge co-workers. And if that's not enough, consider this: His office has a Foosball ...
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Exclusive marketing contracts best when competition is fierce
Mar 18, 2009 |
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(PhysOrg.com) -- Agencies selling marketing services are often faced with the dilemma of whether to sell a service exclusively to a single firm in a given market category or to work with more than one.
Cause marketing: Altruism or greed?
Jun 04, 2009 |
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(PhysOrg.com) -- Companies that join with social causes to sell products not only enhance their image but also improve their bottom line, say University of Michigan researchers.
Relationship marketing builds illusionary loyalty as salespeople capture customers' hearts
Nov 06, 2007 |
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The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies ...
Study finds that corporate culture is most important factor in driving innovation
Nov 18, 2008 |
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Innovation is integral to the growth, success and wealth of firms and nations. What predicts the increase of radical innovation, and the profits that often ensue, is a mystery most firms are trying to solve. The answer that ...
Personal information in E-mail marketing can backfire, study indicates
Other Sciences / Social Sciences
Jul 01, 2008 |
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Businesses risk chasing away prospective customers when they send chummy e-mails that bandy around people's names, hobbies and other personal information to pitch sales, according to a new study of the popular marketing tool.
Anti-spam firm reports successful Q2
Jul 06, 2006 |
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Anti-spam, anti-virus firm Commtouch reported a successful second quarter Wednesday, including seven OEM agreements and new management appointments.
Facebook fights 'phishing' scam
May 01, 2009 |
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Facebook Thursday said it has blocked a link at the heart of a "phishing" scam being used to dupe members into revealing passwords to accounts at the social networking website.
Google users loyal: comScore
Aug 15, 2009 |
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The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.
New research can help product manufacturers effectively shift to service-centric business strategies
Sep 18, 2008 |
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According to research conducted at the University of Washington, manufacturing firms can increase shareholder value by transitioning to services, but there are some important caveats.
Recession forces new focus in e-commerce marketing
May 05, 2009 |
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(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...
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