News tagged with marketing techniques
Drug marketing techniques may be risking patient safety
Dec 03, 2008 |
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With new drugs being reviewed by regulatory agencies and then released onto the market faster than ever before, patients' safety is being compromised, warns a study published on bmj.com today.
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Researches link tobacco industry's marketing to youth smoking
Aug 21, 2008 |
3.7 / 5 (3) |
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The National Cancer Institute (NCI) released a report, co-edited by University of Minnesota professor Barbara Loken, that reaches the government's strongest conclusion to date that tobacco marketing and depictions of smoking ...
Alcohol adverts attract the young
Feb 06, 2009 |
not rated yet |
3
Alcohol advertising and marketing may lead to underage drinking. A large systematic review of more than 13,000 people, published in the open access journal BMC Public Health, suggests that exposure to ads and product placem ...
Are holiday and weekend eating patterns affecting obesity rates?
Other Sciences / Social Sciences
Dec 09, 2009 |
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The holidays can be challenging for even the most diligent dieters. But are weekends just as detrimental? Researchers at the University of Pittsburgh and Quinnipiac University in Hamden, Conn., found that weekend eating patterns ...
FTC: Children still marketed violent content
Dec 03, 2009 |
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(AP) -- The video game industry is doing a better job at keeping young kids away from violent and other inappropriate content than the music and movie businesses, according to a new report by the Federal Trade Commission.
Smart advertising
Feb 01, 2008 |
2 / 5 (2) |
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If an advert is to have any effect, as many people as possible must see it. A special technique enables analysts to predict which people will pass which billboards, and how often. This makes it possible to ...
Doctors should disclose off-label prescribing to their patients
Nov 11, 2008 |
5 / 5 (1) |
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Doctors should be required to disclose when they are prescribing drugs off-label, argues a new article in this week's PLoS Medicine. Michael Wilkes and Margaret Johns from the University of California Davis argue that the et ...
Cyber crime lords using big business tactics: Cisco
Jul 14, 2009 |
4 / 5 (1) |
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Cyber criminals are aping executives when it comes to sales, marketing and risk management in the world of online treachery, according to a report released by networking giant Cisco.
Methyl bromide alternatives indicated for North Carolina tomato production
Feb 03, 2009 |
4 / 5 (1) |
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Methyl bromide (MeBr) is a highly effective broad-spectrum fumigant used extensively in U.S. agriculture to control a wide variety of pests. Under the Montreal protocol of 1991, however, MeBr was defined as one of the chemicals ...
Colour purple rules the mailbox
Feb 03, 2006 |
3.7 / 5 (9) |
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Received any purple-coloured mail recently? Chances are you will. Massey Marketing researchers have found that purple has a previously unrecognized appeal – at least when it comes to mail surveys.
Marketing a 'spoonful of sugar'
Other Sciences / Social Sciences
Dec 15, 2009 |
3 / 5 (3) |
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Your kids won't wear their seatbelts, take their vitamins or brush their teeth? A new study by Tel Aviv University offers a simple formula that will get better compliance in the kid department -- and has implications for ...
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