Both men and women are more likely to cheat on their spouses the more economically dependent they are on them, according to a new study.
Social Sciences
Jun 1, 2015
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New research shows that when we elect leaders and politicians we tend to prefer dominant-looking, masculine men, but when we are looking to make new friends we seek the opposite.
Social Sciences
Feb 10, 2015
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(Phys.org) —We've all heard it before: if a guy is made to feel less than manly, he'll act even more macho to make up for it. Now, new research suggests that this behavior may have something to do with how much testosterone ...
Social Sciences
Apr 17, 2013
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The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to research ...
Social Sciences
Aug 1, 2012
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The acute economic downturn that began in 2008 sometimes is called the "mancession" to reflect its harsher impact on men than women. As recently as last November, 10.4 percent of adult men were unemployed as compared to 8 ...
Social Sciences
Aug 23, 2011
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The firefighting profession has a strong trademark characterised by heroes and masculinity. This image is commonly reinforced not only in media but also for example in the firemen calendars produced by the firefighters themselves. ...
Social Sciences
Jun 27, 2011
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Middle-aged men who strongly idealize masculinity are almost 50 percent less likely than other men to seek preventative healthcare services, according to a study—the first population-based analysis of men's masculinity ...
Social Sciences
Aug 10, 2009
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