More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...
Political science
Sep 14, 2020
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1
Researchers from Tilburg University in the Netherlands and the University of Cologne in Germany published a new paper in the Journal of Marketing that explains which factors influence media coverage of CSI events.
Economics & Business
Apr 29, 2020
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6
Major oil corporations tend to spend the most money on advertising and promotional campaigns at moments when they face negative media coverage and/or the threat of increased federal regulation, a new study finds.
Environment
Dec 17, 2019
1
16
Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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3
Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing, which finds that TV ads lead to a variety of online responses ...
Economics & Business
Jun 26, 2019
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1
Facebook's advertising platform was not built to help social media users understand who was targeting them with messages, or why. It is an extremely powerful system, which lets advertisers target specific users according ...
Internet
May 15, 2019
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10
Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...
Economics & Business
Apr 3, 2019
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3
Spending on digital advertising is set to overtake that of traditional media in the United States for the first time in 2019, in a major milestone for the industry, a market tracker said Wednesday.
Business
Feb 20, 2019
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5
The head of Australia's competition watchdog warned Monday that tough new regulation of tech giants like Google and Facebook was needed to protect the future of independent journalism.
Internet
Feb 11, 2019
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7
The New York Times moved into the profit column in the fourth quarter, helped by gains in digital advertising and the biggest increase in online subscribers since the months after the 2016 US election.
Business
Feb 6, 2019
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6
