A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages are used. The findings also suggest a shift in the preferences of potential ...
Social Sciences
Apr 16, 2024
0
11
Three years ago, the stock price of the company GameStop soared over 1,625% in just a week. While it's been speculated the primary cause was unprecedented, organized action among Reddit users using a trading strategy known ...
TikTok is a popular social media platform where users can create and share short videos, often featuring music, dance, comedy, and other creative content.
Social Sciences
Feb 13, 2024
0
4
Even as artificial intelligence (AI) becomes embedded into every fabric our daily lives—from language translation to virtual personal assistants—it continues to be a divisive issue. As its reach expands, Virginia Tech ...
Social Sciences
Nov 22, 2023
0
13
The field of accounting is facing a labor crisis. From the high rates of baby boomer CPAs that are retiring to the 4% decline in the number of college graduates earning a bachelor's or master's degree in accounting since ...
Economics & Business
Oct 17, 2023
0
1
The stock market is known for its unpredictable nature. But how do investors react when an external event further throws it into chaos?
Economics & Business
Sep 18, 2023
0
1
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors' products.
Economics & Business
Jul 31, 2023
0
17
Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...
Social Sciences
Jan 18, 2023
0
1
The use of social media can be beneficial to international new ventures and help them to survive. A new study from the University of Vaasa, Finland, shows that newly established international firms and start-ups with limited ...
Economics & Business
Nov 28, 2022
0
11
New research published in the inaugural issue of the academic journal Collective Intelligence suggests that evolutionary forces may be fueling collective tendencies to discriminate.
Mathematics
Nov 10, 2022
0
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