Consumers will dub activist brands as 'woke-washers' if they cannot prove moral competency
New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.
New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.
Social Sciences
Mar 25, 2021
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The worldwide financial crisis in 2008, which led to what many in the United States now call the "Great Recession," has caused researchers to rethink traditional economic theories of financial markets and the corporate world. ...
Economics & Business
May 27, 2010
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