News tagged with neuroeconomics


Financial advice causes 'off-loading' in the brain

Medicine & Health / Neuroscience

created Mar 24, 2009 | popularity not rated yet | comments 0

A study using functional magnetic resonance imaging (fMRI) shows that expert advice may shut down areas of the brain responsible for decision-making processes, particularly when individuals are trying to evaluate a situation ...





Search results for neuroeconomics


New research findings pave the way to more accurate interpretation of brain imaging data

Medicine & Health / Neuroscience

created Aug 28, 2009 | popularity 4.8 / 5 (4) | comments 0

Functional magnetic resonance imaging (fMRI) is a technique widely used in studying the human brain. However, it has long been unclear exactly how fMRI signals are generated at brain cell level. This information is crucially ...


Surprising results in teen study: adolescent risky behavior may signal mature brain

Medicine & Health / Research

created Aug 26, 2009 | popularity 4 / 5 (4) | comments 1

A new study using brain imaging to study teen behavior indicates that adolescents who engage in dangerous activities have frontal white matter tracts that are more adult in form than their more conservative peers.


Caltech researchers pinpoint the mechanisms of self-control in the brain

Researchers pinpoint the mechanisms of self-control in the brain

Medicine & Health / Neuroscience

created Apr 30, 2009 | popularity 4.3 / 5 (7) | comments 0

When you're on a diet, deciding to skip your favorite calorie-laden foods and eat something healthier takes a whole lot of self-control--an ability that seems to come easier to some of us than others. Now, ...


Genetic variation cues social anxiety in monkeys and humans

Medicine & Health / Research

created Jan 14, 2009 | popularity 4.8 / 5 (4) | comments 5

A genetic variation involving the brain chemical serotonin has been found to shape the social behavior of rhesus macaque monkeys, which could provide researchers with a new model for studying autism, social anxiety and schizophrenia. ...


Brain imaging study provides new insight into why people pay too much in auctions

Medicine & Health / Research

created Sep 25, 2008 | popularity 4.4 / 5 (7) | comments 0

Auctions are an old and widely used method for allocating goods that have become increasingly common with the advent of internet auctions sites such as Ebay. Previous economic research has shown that in an auction people ...


Neuroscientist reveals how nonconformists achieve success

Medicine & Health / Research

created Sep 24, 2008 | popularity 3.5 / 5 (15) | comments 0

In a new book, Iconoclast: A Neuroscientist Reveals How to Think Differently (Harvard Business Press, 2008), Gregory Berns, MD, PhD, shows us how the world's most successful innovators think and what we can learn from t ...


Study finds connections between genetics, brain activity and preference

Medicine & Health / Research

created Aug 06, 2008 | popularity 4.5 / 5 (4) | comments 0

A team of researchers from Massachusetts General Hospital (MGH) has used brain imaging, genetics and experimental psychology techniques to identify a connection between brain reward circuitry, a behavioral measurement of ...


Neurons in the frontal lobe may be responsible for rational decision-making

Medicine & Health / Research

created Dec 09, 2007 | popularity 4.3 / 5 (21) | comments 3

You study the menu at a restaurant and decide to order the steak rather than the salmon. But when the waiter tells you about the lobster special, you decide lobster trumps steak. Without reconsidering the salmon, you place ...


MRI shows brains respond better to name brands

Medicine & Health / Research

created Nov 28, 2006 | popularity 3.7 / 5 (7) | comments 0

Your brain may be determining what car you buy before you've even taken a test drive. A new study gauging the brain's response to product branding has found that strong brands elicit strong activity in our brains. The findings ...


Attention shoppers: Researchers find neurons that encode the value of different goods

Medicine & Health /

created Jun 22, 2006 | popularity 4 / 5 (1) | comments 0

Researchers at Harvard Medical School report in the April 23, 2006 issue of Nature that they have identified neurons that encode the values that subjects assign to different items. The activity of these neurons might facili ...



List of search results for neuroeconomics