News tagged with neuroeconomics
Financial advice causes 'off-loading' in the brain
Medicine & Health / Neuroscience
Mar 24, 2009 |
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A study using functional magnetic resonance imaging (fMRI) shows that expert advice may shut down areas of the brain responsible for decision-making processes, particularly when individuals are trying to evaluate a situation ...
Search results for neuroeconomics
New research findings pave the way to more accurate interpretation of brain imaging data
Medicine & Health / Neuroscience
Aug 28, 2009 |
4.8 / 5 (4) |
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Functional magnetic resonance imaging (fMRI) is a technique widely used in studying the human brain. However, it has long been unclear exactly how fMRI signals are generated at brain cell level. This information is crucially ...
Surprising results in teen study: adolescent risky behavior may signal mature brain
Aug 26, 2009 |
4 / 5 (4) |
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A new study using brain imaging to study teen behavior indicates that adolescents who engage in dangerous activities have frontal white matter tracts that are more adult in form than their more conservative peers.
Researchers pinpoint the mechanisms of self-control in the brain
Medicine & Health / Neuroscience
Apr 30, 2009 |
4.3 / 5 (7) |
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When you're on a diet, deciding to skip your favorite calorie-laden foods and eat something healthier takes a whole lot of self-control--an ability that seems to come easier to some of us than others. Now, ...
Genetic variation cues social anxiety in monkeys and humans
Jan 14, 2009 |
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A genetic variation involving the brain chemical serotonin has been found to shape the social behavior of rhesus macaque monkeys, which could provide researchers with a new model for studying autism, social anxiety and schizophrenia. ...
Brain imaging study provides new insight into why people pay too much in auctions
Sep 25, 2008 |
4.4 / 5 (7) |
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Auctions are an old and widely used method for allocating goods that have become increasingly common with the advent of internet auctions sites such as Ebay. Previous economic research has shown that in an auction people ...
Neuroscientist reveals how nonconformists achieve success
Sep 24, 2008 |
3.5 / 5 (15) |
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In a new book, Iconoclast: A Neuroscientist Reveals How to Think Differently (Harvard Business Press, 2008), Gregory Berns, MD, PhD, shows us how the world's most successful innovators think and what we can learn from t ...
Study finds connections between genetics, brain activity and preference
Aug 06, 2008 |
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A team of researchers from Massachusetts General Hospital (MGH) has used brain imaging, genetics and experimental psychology techniques to identify a connection between brain reward circuitry, a behavioral measurement of ...
Neurons in the frontal lobe may be responsible for rational decision-making
Dec 09, 2007 |
4.3 / 5 (21) |
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You study the menu at a restaurant and decide to order the steak rather than the salmon. But when the waiter tells you about the lobster special, you decide lobster trumps steak. Without reconsidering the salmon, you place ...
MRI shows brains respond better to name brands
Nov 28, 2006 |
3.7 / 5 (7) |
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Your brain may be determining what car you buy before you've even taken a test drive. A new study gauging the brain's response to product branding has found that strong brands elicit strong activity in our brains. The findings ...
Attention shoppers: Researchers find neurons that encode the value of different goods
Jun 22, 2006 |
4 / 5 (1) |
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Researchers at Harvard Medical School report in the April 23, 2006 issue of Nature that they have identified neurons that encode the values that subjects assign to different items. The activity of these neurons might facili ...
List of search results for neuroeconomics


