Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's ...
Economics & Business
Feb 13, 2024
0
39
Have you ever felt nostalgic when thinking about the past? Then you are not alone. According to survey research, around two-thirds of the European public feel nostalgic.
Political science
Nov 21, 2023
0
9
As possibilities have changed and technology has advanced, memories and nostalgia are now a significant part of our use of social media. This is shown in a study from the University of Gothenburg and University West, published ...
Social Sciences
Nov 14, 2023
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12
A new study published in the Journal of Design Research introduces an innovative approach that combines co-creation and follow-up interviews to use nostalgia effectively in the realm of design and innovation. The objective ...
Social Sciences
Sep 18, 2023
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1
Gen Z loves nostalgia. Sentimentally for things of the past is not a new phenomenon nor is it an emotion reserved for Gen Z. But it would appear, judging by the amount of coverage on the topic, that Gen Z have got it bad. ...
Social Sciences
Nov 1, 2022
0
1
Nostalgic rhetoric is used by parties and political movements on both the right and the left, as they imagine and make use of different versions of the past. Research shows that ideas of a homogeneous population are central ...
Social Sciences
Oct 27, 2022
1
22
Exploiting nostalgia is a well-worn emotive approach to enticing customers to purchase a product or service. New work in the International Journal of Electronic Marketing and Retailing, has looked at how a person's character ...
Social Sciences
Jan 19, 2021
0
5
Memories from childhood can be the most engaging when it comes to marketing. Feelings of nostalgia or of having a shared recognition for times gone by can be strong. Work published in the International Journal of Business ...
Social Sciences
Nov 9, 2020
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3
At the start of each term in Brian Soebbing's class on financial management in sports, he asks students how many would always bet on the hometown Edmonton Oilers, whether they're favored to win or not.
Social Sciences
Aug 20, 2019
0
5
Donald Trump's campaign slogan resonated deeply with many Americans. Notions of America's greatness and moral superiority have a long tradition and are deeply engrained in the country's culture. Such ideas are often projected ...
Social Sciences
Feb 8, 2018
1
8
