News tagged with participants
Brand names subconsciously afftect people's shopping goals
Jul 17, 2008 |
3.3 / 5 (3) |
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Even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers' subconscious goals, according to new research in the Journal of Consumer Research.
Bluffing could be common in prediction markets, study shows
Jul 10, 2008 |
5 / 5 (3) |
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A new mathematical model by researchers at the University of Michigan suggests that bluffing in prediction markets is a profitable strategy more often than previously thought.
Money makes the heart grow less fond... but more hardworking
Medicine & Health / Psychology & Psychiatry
Jul 09, 2008 |
4.2 / 5 (18) |
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Money is a necessity: it provides us with material objects that are important for survival and for entertainment, and it is often used as a reward. But recent studies have shown that money is not only a device for gaining ...
The perils of overconfidence
Medicine & Health / Psychology & Psychiatry
Jun 30, 2008 |
3.9 / 5 (8) |
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Overestimating one's abilities can have hazardous consequences. The overconfident investment banker may lose millions on a "can't-miss" start up or a driver who's had one too many may insist on making it home in the car. ...
Too many choices can spoil the research
Jun 26, 2008 |
2.5 / 5 (2) |
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The more choices people get, the less consistent they are in making those choices, according to a new study in the Journal of Consumer Research. The study's findings may affect the way researchers examine consumer choice ...
Independent thinkers judge distances differently than holistic types
Jun 25, 2008 |
4 / 5 (10) |
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Every day we're faced with decisions that involve spatial judgments. Which line should we choose at the supermarket? Which route should we take to work? A new study in the Journal of Consumer Research shows that thinking styles ...
