News tagged with price promotions
Frequent price promotions threaten quality brands, study shows
Dec 08, 2008 |
5 / 5 (1) |
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Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).
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Extended service contracts: When and why do people buy them?
Other Sciences / Social Sciences
Jun 15, 2009 |
2.2 / 5 (5) |
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Consumer experts have long recommended against buying Extended Service Contracts (ESCs) with products, since they are rarely cost effective. A new study in the Journal of Consumer Research examines the reasons why so man ...
Study: Double discounts confuse consumers
Sep 13, 2007 |
3.7 / 5 (3) |
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A U.S. study showed that consumers often are unable to determine the true cost of goods when confronted with a "double discount."
Retailers look to stretch out Cyber Monday push
Nov 23, 2009 |
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(AP) -- Retailers are thinking beyond Cyber Monday - a holiday marketing promotion many push for the Monday after Thanksgiving - and trying to spin their discounts into into Cyber Weekends or even Cyber Weeks.
Retailers Expect a Grinch-like Christmas, Says UB Retail Expert
Nov 13, 2009 |
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(PhysOrg.com) -- Unfortunately for retailers, the Grinch will be pushing the shopping cart again this holiday season, says Arun Jain, Samuel P. Capen Professor of Marketing Research in the University at Buffalo School of ...
Meltdown 101: Package sizes at the grocery store
Jul 26, 2009 |
1 / 5 (2) |
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(AP) -- Your eyes are not deceiving you in the grocery store. Yes, your bag of Doritos just got bigger. No, the price didn't change.
Discounts and sales don't always mean more profits for retailers and manufacturers
Jun 08, 2005 |
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Every week you see it: the local supermarket's specials include a discount on Brand X tuna fish. Common knowledge assumes that a sale on tuna fish will induce more people to buy Brand X, which boosts profits ...
Cheap drinks at college bars can escalate drinking among college students
Sep 01, 2009 |
1 / 5 (2) |
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It's no secret that alcohol use among college students can cause a number of problems, including injury, violence and even death. A new study has examined the impact of drink discounts at college bars, finding that low alcohol ...
Deja vu: Wal-Mart, Amazon, Target in DVD price war
Nov 06, 2009 |
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(AP) -- Wal-Mart Stores Inc. is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books.
Wal-Mart and Amazon.com trade price cuts on books
Oct 16, 2009 |
3 / 5 (1) |
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(AP) -- An online book special offered by Wal-Mart Stores Inc. is turning into a full-fledged price war with Amazon.com.
Eating at buffets plus not exercising equals obesity in rural America
Dec 19, 2008 |
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In small towns in the Midwestern United States, people who eat out often at buffets and cafeterias and who perceive their community to be unpleasant for physical activity are more likely to be obese.
List of search results for price promotions
