News tagged with print ads
INFLUENCE GAME: Online companies win piracy fight
(AP) -- Outspent but hardly outgunned, online and high-tech companies triggered an avalanche of Internet clicks to force Congress to shelve legislation that would curb online piracy. They outmaneuvered the ...
Jan 22, 2012 |
4.3 / 5 (6) |
3
Newspaper ads sag to a 25-year low in 2010
(AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Mar 15, 2011 |
1 / 5 (1) |
0
Online ad spend overtakes newspapers: eMarketer
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.
Dec 20, 2010 |
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US newspaper ad revenue falls again, but pace slows
US newspaper advertising revenue fell 5.55 percent in the second quarter of the year, but the rate of decline slowed in a dose of relatively good news for the embattled industry.
Sep 07, 2010 |
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Publishers see signs the iPad can restore ad money
(AP) -- Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.
Jun 03, 2010 |
1 / 5 (2) |
0
How does context affect consumer judgment?
Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively or neg ...
Other Sciences / Social Sciences
Mar 22, 2010 |
5 / 5 (2) |
0
Newsday to charge online fees for non-subscribers
(AP) -- Newsday will start charging some readers $5 per week for access to its Web site beginning next Wednesday, a move many newspapers have been contemplating but few have yet to try for fear of driving readers away.
Oct 22, 2009 |
1 / 5 (1) |
0
Internet advertising appears to begin its comeback
(AP) -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Oct 20, 2009 |
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Google to expand TV ad service to online video
Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.
Mar 27, 2009 |
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Hearst hopes Web-only Seattle P-I will turn profit
(AP) -- When the Seattle Post-Intelligencer transforms into an Internet-only operation Wednesday, it will try to do something it failed to accomplish for years as a traditional newspaper: make money.
Mar 16, 2009 |
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