News tagged with product placement
Brand attitudes improve when product is paired with favorable actor
Sep 25, 2008 |
2 / 5 (2) |
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Love a rap artist's music, and you may develop fond feelings for the products placed in that artist's rap video. That is essentially the conclusion that a team of investigators came to in an intriguing research article published ...
Search results for product placement
Aisle placements affect grocery sales, research shows
Nov 11, 2009 |
3 / 5 (2) |
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Supermarkets could increase their sales of related items, such as chips and soft drinks, by moving the items closer to each other in their stores, according to research by Ram Bezawada, assistant professor of marketing in ...
When does context matter in product evaluations?
Mar 17, 2008 |
3.7 / 5 (3) |
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In most real world settings, consumers encounter and evaluate products in mixed environments – aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine. ...
Alcohol adverts attract the young
Feb 06, 2009 |
not rated yet |
3
Alcohol advertising and marketing may lead to underage drinking. A large systematic review of more than 13,000 people, published in the open access journal BMC Public Health, suggests that exposure to ads and product placem ...
Wal-Mart to sell goods from other vendors on Web
Aug 31, 2009 |
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(AP) -- Wal-Mart Stores Inc. has launched an addition to its online business that has outside retailers selling nearly 1 million new items through Walmart.com, a move that could help the world's largest retailer catch up ...
Trash or treasure? Families and their beloved possessions
Other Sciences / Social Sciences
Jul 20, 2009 |
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Whether it's grandpa's piano or a Nintendo Wii, certain objects become a part of family routines and histories. A new study in the Journal of Consumer Research helps explain why some possessions wind up in permanent storag ...
Shopping behavior: Consumers flock together, but don't necessarily buy
Other Sciences / Social Sciences
Apr 20, 2009 |
5 / 5 (2) |
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Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research.
Alice.com grasps the woes of buying toilet paper
Jul 01, 2009 |
not rated yet |
1
(AP) -- If shopping for household essentials like toilet paper and soap isn't your favorite activity, a new Web site might eliminate the task - while saving you cash.
'All-natural' sex pill contains Viagra chemical: FDA
Medicine & Health / Medications
Nov 05, 2009 |
2.5 / 5 (4) |
4
The US food and drug safety watchdog warned Thursday that an over-the-counter men's sex aid, labeled as all-natural, contains a chemical similar to the active ingredient in Viagra and could be dangerous.
Context is everything: An Armani ad on 1 page changes perception of Honda ad on next page
Sep 15, 2008 |
4.8 / 5 (4) |
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A person flipping through a magazine or watching TV sees a number of advertisements. Does the placement of those ads matter to consumers? A new study in the Journal of Consumer Research says it does. But whether people have a ...
We spend more on products with detailed nutritional information
Other Sciences / Social Sciences
Nov 06, 2009 |
not rated yet |
0
People would be willing to pay more for products that carry detailed nutritional information than for the so-called light items. Thus it has been confirmed by researchers from the University of Santiago de ...
List of search results for product placement
