Want a successful Super Bowl ad? Don't make people think
What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 4, 2019
0
3
Dim lighting, a jumble of conversations, and loud music: bar staff have to master numerous challenges when serving their customers. In a crowded place, they have to identify who would like to place an order and who does not. ...
Robotics
Sep 16, 2013
1
0
Orphaned chimpanzees are less socially competent than chimpanzees who were reared by their mother. Researchers from the Max Planck Institute for Psycholinguistics in Nijmegen, The Netherlands, observed that orphaned chimpanzees ...
Plants & Animals
Sep 6, 2013
1
0
Fast-accumulating data seem to indicate that our close cousins, the Neanderthals, were much more similar to us than imagined even a decade ago. But did they have anything like modern speech and language? And if so, what are ...
Archaeology
Jul 9, 2013
19
3
(Phys.org)—For more than 50 years, language scientists have assumed that sentence structure is fundamentally hierarchical, made up of small parts in turn made of smaller parts, like Russian nesting dolls.
Social Sciences
Sep 21, 2012
2
0
How do language families evolve over many thousands of years? How stable over time are structural features of languages? Researchers Dan Dediu and Stephen Levinson from the Max Planck Institute for Psycholinguistics in Nijmegen ...
Social Sciences
Sep 20, 2012
8
0
(Phys.org)—Researchers have revealed that chimpanzees are not only capable of learning from one another, but also use this social information to form and maintain local traditions. A research collaboration between the Gonzaga ...
Plants & Animals
Aug 29, 2012
0
0
A study published online on April 12 in the journal Current Biology offers some news for parents: even toddlers have a tendency to follow the crowd. That sensitivity isn't unique to humans either; chimpanzees also appear ...
Plants & Animals
Apr 12, 2012
0
0
Recent studies have shown that chimpanzees possess many of the cognitive prerequisites necessary for humanlike collaboration. Cognitive abilities, however, might not be all that differs between chimpanzees and humans when ...
Plants & Animals
Oct 13, 2011
16
0
Not only do we humans enjoy talking -- and talking a lot -- we also do so in very different ways: about 6,000 languages are spoken today worldwide. How this wealth of expression developed, however, largely remains a mystery. ...
Social Sciences
Apr 14, 2011
3
0