What makes sustainable consumption so difficult?

While many people want to achieve major long-term goals—such as improving their diet, quitting smoking or adopting a more sustainable lifestyle—they often find it difficult to do so. Is it all down to a lack of self-discipline? ...

Toxoplasma: the parasite that takes over our brains

A recurring fantasy in science fiction is the implantation of tiny elements in peoples' brains, which would be used to control and direct our actions and emotions. Regardless of the direction that technological development ...

The role of TV ad content in viewers' zapping behavior

Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.