News tagged with readership
Blogs, like traditional advertising, can help predict product sales
Sep 16, 2009 |
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(PhysOrg.com) -- While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes, say University of Michigan researchers.
Web-only newspapers? Don't junk the presses yet
Apr 21, 2009 |
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More than a half-a-dozen newspapers in the United States and Europe have gone "Web only" in the past year in a bid to stave off bankruptcy. But the first cold-eyed analysis of this approach is not encouraging.
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USA Today tests online edition at colleges
Nov 16, 2009 |
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(AP) -- Penn State, Indiana and Missouri are the first schools to participate in a USA Today initiative meant to test how students respond to electronic versions of printed newspapers.
Alcohol companies target youths with magazine ads, new study shows
Dec 02, 2009 |
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Alcoholic beverages popular among youths are more likely to be advertised in magazines with high youth readership than alcoholic drinks consumed mainly by adults, resulting in disproportionately high youth exposure to such ...
Online newspaper readership up 11 percent
Nov 15, 2005 |
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Newspaper Web sites readership grew 11 percent year-over-year to 39.3 million unique visitors in October 2005.
Consumers using more media, new and old, study says
Oct 17, 2008 |
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(PhysOrg.com) -- Reports of traditional media's demise -- in favor of newer, high-tech forms -- have been greatly exaggerated. That's according to a four-year study led by an Iowa State University mass media ...
Washington Times to open page a day to readers
Apr 13, 2009 |
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The Washington Times on Monday announced plans to turn over one page of the newspaper a day to readers in an experiment with "citizen journalism."
For improving early literacy, reading comics is no child's play
Other Sciences / Social Sciences
Nov 05, 2009 |
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Although comics have been published in newspapers since the 1890s, they still get no respect from some teachers and librarians, despite their current popularity among adults. But according to a University ...
Mathematical modeling predicts response to Herceptin
Jul 28, 2009 |
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Cancer researchers are turning to mathematical models to help answer important clinical questions, and a new paper in Cancer Research, a journal of the American Association for Cancer Research, illustrates how the techni ...
Endorsement effects: Are voters influenced by newspaper picks?
Oct 29, 2008 |
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Newspaper endorsements for presidential candidates can influence voting decisions, according to new research by two Brown University economists. In a working paper, Brian Knight and graduate student Chun Fang Chiang demonstrate ...
AP to take on Web piracy, cut rates
Apr 06, 2009 |
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The US news agency the Associated Press announced plans on Monday to take legal action against websites that publish stories from the AP or its member newspapers without permission.
Report: Newspaper Web sites see readership rise
Nov 16, 2005 |
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While print newspapers continue to dwindle in circulation, newspaper Web site readership is thriving, up 11 percent from last year, according to Neilson//NetRatings. Newspaper Web sites attracted 39.3 million unique visitors in ...
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