News tagged with receptivity


Color boosts brain performance and receptivity to advertising, depending on task

Medicine & Health / Psychology & Psychiatry

created Feb 05, 2009 | popularity 3.5 / 5 (4) | comments 0

A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?





Search results for receptivity


New theory on why male, female lemurs same size

New theory on why male, female lemurs same size

Biology / Plants & Animals

created Jul 14, 2009 | popularity 4.3 / 5 (6) | comments 0

When it comes to investigating mysteries, Sherlock Holmes has nothing on Rice University biologist Amy Dunham. In a newly published paper, Dunham offers a new theory for one of primatology's long-standing ...


Tau protein expression predicts breast cancer survival -- though not as expected

Medicine & Health / Cancer

created Dec 14, 2008 | popularity 5 / 5 (1) | comments 0

Expression of the microtubule-binding protein Tau is not a reliable means of selecting breast cancer patients for adjuvant paclitaxel chemotherapy, according to research led by The University of Texas M. D. Anderson Cancer ...


Researchers find link between advertising and increased tobacco use among India's youth

Medicine & Health / Health

created May 02, 2008 | popularity 5 / 5 (2) | comments 0

As the westernization of India accelerates, tobacco advertising and marketing have been linked to increased tobacco use by urban Indian children as young as 11, according to a study by researchers at The University of Texas ...


Quitting smoking in pregnancy boosts chances of easygoing child

Medicine & Health / Health

created Mar 13, 2008 | popularity 4.6 / 5 (5) | comments 0

Giving up smoking during pregnancy may boost the chances of giving birth to an easy going child, indicates research in the Journal of Epidemiology and Community Health.


With fruit fly sex, researchers find mind-body connection

With fruit fly sex, researchers find mind-body connection

Biology /

created Nov 30, 2006 | popularity 3.8 / 5 (10) | comments 0

Male fruit flies are smaller and darker than female flies. The hair-like bristles on their forelegs are shorter, thicker. Their sexual equipment, of course, is different, too.


Green practices: When do corporations respond to stakeholders' pressure?

Other Sciences / Other

created Oct 23, 2008 | popularity 4 / 5 (2) | comments 0

In a new study published in Strategic Management Journal, researchers explain when external stakeholders can effectively influence organizations to adopt greener management practices. In an effort to appease the demands of ext ...


How female chimps call off the competition

Biology /

created Jun 18, 2008 | popularity 4.6 / 5 (9) | comments 2

Female chimps are more concerned with having sex with many different males than finding the strongest mate, according to researchers.


Testosterone patch benefits women with low sexual desire

Medicine & Health / Other

created Aug 14, 2007 | popularity 3.5 / 5 (2) | comments 0

Novel research published in the current issue of The Journal of Sexual Medicine supports the claim that women with hypoactive sexual desire disorder or HSDD (persistent or recurrent deficiency and/or absence of sexual fanatasies/thoughts, ...


Top-Tier Ad Companies Betting on Joost

Technology / Internet

created Apr 27, 2007 | popularity 5 / 5 (1) | comments 0

Online television service Joost announced on Thursday it has signed on a group of 32 big name advertisers — including Intel, Coca-Cola, Nike, General Motors, and Visa — as launch partners.


NTT DoCoMo Achieves 1Gbps Packet Transmission in 4G

Technology /

created Dec 17, 2004 | popularity not rated yet | comments 0

According to JCN Network, NTT DoCoMo announced December 17 that it succeeded in achieving 1Gbps in downlink packet data transmission in a laboratory experiment using forth-generation (4G) mobile communication radio access ...



List of search results for receptivity