Decoding buyer's regret, and its effect on business competition

The retail industry is ever-evolving, with a constant stream of new products and fancy upgrades to tempt consumers. Do you really need that built-in vacuum in the new minivan? The ability to clean on the go is certainly convenient. ...

Investors driven by emotion, not facts

(PhysOrg.com) -- Individuals investing in stocks let their emotions guide them more than facts, often to their financial detriment, a new UC Davis study finds.

How to avoid post-purchase regret

If you've ever suffered from a bad case of buyer's remorse, there may be a scientific remedy: spend more cognitive effort.