A closer look at the consuming gaze

Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket shelves to barroom beer selection, long lines ...

Consumer product giants' eye-trackers size up shoppers

(Phys.org) -- Consumer product giants whose supply chains, profit margins, and boardroom reports depend on how fast the paper towels, shampoo, and diapers can fly off the shelves no longer dare to rely on just focus groups ...

Study raises red flag over 'green' claims

More than 95 percent of consumer products marketed as "green," including all toys surveyed, make misleading or inaccurate claims, says a report Tuesday.

Green marketers should take cue from ten commandments

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

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