Research examines what makes signs hard to read

On-premises signage is an important form of communication for bricks-and-mortar businesses. Signs identify businesses, draw traffic, convey important information and signal the quality of stores.

Small signs lead to big frustrations, research finds

Signs that are too small or unclear to consumers seem to be a growing national issue, leading some business owners to lose potential customers, according to University of Cincinnati Marketing Professor James Kellaris.