Marketing strategy as a game

Researchers at Carlos III University of Madrid have developed an international marketing simulation game called QUANTUM, in which the students compete as marketing directors for a large company.

Virtual training for real combat

I zipped up the flak jacket, put on an Army helmet and snapped a pair of goggles over my eyes.

Japan resort draws men with virtual girlfriends

Long a favourite of lovers and honeymooners, a Japanese beach town with fading sparkle has found a new tourism niche in the wired age by drawing young men and their virtual girlfriends.

Robotic arm simulates driving a Ferrari (w/ Video)

Engineers have turned a robotic arm into a “Ferrari simulator,” enabling users to feel what it’s like to experience high-speed driving while controlling the car in a video game. As shown in the video below, players ...

Statistcal Physics Offers Insight Into Moral Behavior

(PhysOrg.com) -- It seems a little strange for statistical physicists to consider questions of morality in behavior. However, that is is just what a study at ETH in Zurich, Switzeralnd, is doing. Led by Dirk Helbing, the ...

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