University takes on taste challenge: MREs
A ready-to-eat Army meal can survive a 1,200-foot parachute drop and stay fresh for up to three years - only to go straight into the trash can if it doesn't appeal to a soldier's taste.
Other
Jun 5, 2013
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News tagged with snack bars
When does planning NOT help consumers gain self-control?
Planning your diet won't really help you gain self-control unless you're feeling good about your weight in the first place, according to a new study in the Journal of Consumer Research. And the same goes for saving money.
Social Sciences
Mar 15, 2012
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Candy bar or healthy snack? Free choice not as free as we think
If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control ...
Social Sciences
Oct 13, 2009
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