News tagged with social marketing
Helpful or creepy? Overpersonalized Web sites may spook shoppers
Dec 10, 2009 |
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Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
GM's trial program selling cars on eBay set to end
Sep 29, 2009 |
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(AP) -- General Motors Co. said Tuesday that it is concluding its partnership with eBay Inc. in which the automaker used the auction site to sell new cars through California dealerships, as it shifts focus to broader, national ...
Cyber millenials: High-tech and highly educated young adults who drink way too much
May 11, 2009 |
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"Audience segmentation" refers to categorizing people by their behaviors, attitudes, opinions, or lifestyles. It is widely used in social-marketing efforts. A new study uses this method to find high-risk drinkers in the ...
Search results for social marketing
Cause marketing: Altruism or greed?
Jun 04, 2009 |
4 / 5 (1) |
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(PhysOrg.com) -- Companies that join with social causes to sell products not only enhance their image but also improve their bottom line, say University of Michigan researchers.
Nielsen: People spending more time on social sites
Sep 24, 2009 |
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(AP) -- Americans have been devoting 17 percent of all their Internet time to social networks like Facebook and blogging Web sites like Blogger.
Message gone viral? Blame it on altruistic, yet image-conscious Internet 'e-mavens'
Nov 26, 2009 |
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(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email ...
New model for social marketing campaigns details why some information 'goes viral'
Aug 06, 2009 |
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(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail ...
Relationship marketing builds illusionary loyalty as salespeople capture customers' hearts
Nov 06, 2007 |
4 / 5 (14) |
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The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies ...
Recession forces new focus in e-commerce marketing
May 05, 2009 |
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(AP) -- Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to ...
Probing Question: Are social networking sites useful for business?
Other Sciences / Social Sciences
Apr 02, 2009 |
5 / 5 (1) |
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(PhysOrg.com) -- If you’re reading this, odds are you have an Internet connection. And if you have an Internet connection, chances are good that you also have a social network profile. Facebook and Myspace — the two most ...
Checking Facebook at work? Your boss likely doesn't like it
Oct 13, 2009 |
4 / 5 (2) |
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More than half of employers say they completely prohibit social media use by workers, according to a new survey of about 1,400 large U.S. companies. But what if the CEO is in her office using LinkedIn, your ...
Study: Nonprofits put brand at risk in corporate partnerships
Nov 13, 2009 |
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Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. The public can easily construe such connections as a seal of approval of the corporation ...
Twitter all-star? Best Buy puts number at 250
Jul 21, 2009 |
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(AP) -- After buzz built online about a new marketing job, Best Buy Co. Inc. is reworking the help-wanted listing that sought Twitter experience and put a number on it - 250 followers.
List of search results for social marketing
