While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis.
Social Sciences
Jun 10, 2022
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TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 5, 2022
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Social media sites want it.
Economics & Business
Feb 11, 2022
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What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 4, 2019
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Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for ...
Telecom
Jan 24, 2018
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5
You can watch the Super Bowl online for free, but there are a few catches. For starters, you're out of luck on phones unless you're a Verizon customer. And if you're interested in the ads, you may have a surprise in store.
Telecom
Feb 3, 2017
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9
Super Bowl advertisers are treading carefully this year to avoid alienating customers as a divisive political climate takes some of the buzz away from what is usually the biggest spectacle on TV.
Business
Feb 3, 2017
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9
Next year, you won't have to worry about missing the buzziest commercials of the Super Bowl if you can't get to a TV.
Telecom
Jul 31, 2015
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17
The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz.
Economics & Business
Jan 27, 2015
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The # is having a moment. No longer just a pound or number sign, it's been born again on Twitter as a way to link tweets of the same topic or add a quick quip.
Internet
Dec 17, 2013
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