We're so bombarded with commercial messages every day that creating an ad that actually sticks in the mind is an increasingly difficult task. Research shows that one way to make advertised products more memorable is to engage ...
Social Sciences
Aug 3, 2018
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People who see colours while perceiving smells are better at distinguishing between different smells and different colours, and are better at naming odours, compared to a group without synaesthesia. Researchers from Radboud ...
Plants & Animals
Aug 21, 2017
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Four in hundred people have a special mix up of their senses, called synaesthesia. A new app from Radboud University contains four playful tests for synaesthesia. Should you happen to have synaesthesia, you might be invited ...
Software
Apr 1, 2015
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(PhysOrg.com) -- In the never-ending struggle to understand how the human brain works, all manner of experiments are dreamed up and carried out. In one new one, for example, researchers in Japan have been testing chimps to ...
