News tagged with targeted advertising
BT shelves Phorm's Web usage monitoring for ads
Jul 07, 2009 |
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(AP) -- British telecommunications provider BT PLC is indefinitely shelving plans to target online advertising to individual customers by using Web monitoring techniques that have drawn privacy complaints.
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Web ad group launches privacy education campaign
11 hours ago |
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(AP) -- A group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web.
Twitter opening up to advertising
Sep 11, 2009 |
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Twitter, the micro-blogging platform which has attracted tens of millions of users but has yet to make money, has changed its terms to potentially open up the free service to advertisers.
Digital disruption dire for traditional advertising
Nov 08, 2007 |
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The advertising industry is facing more upheaval in the next five years than in the previous half century, according to a new report. “The End of Advertising as We Know It" from IBM Global Business Services shows more-empowered ...
Congress concerned about privacy over cable TV ads (Update)
Apr 23, 2009 |
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(AP) -- Congress put cable TV operators on notice that it will scrutinize their plans to roll out targeted advertising to viewers, questioning whether they will use set-top boxes sitting in millions of homes to monitor and ...
US online ad revenue down 5.4 pct in third quarter
Nov 25, 2009 |
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(AP) -- Online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a report released ...
Congress to hold hearing on cable advertising
Apr 22, 2009 |
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(AP) -- Cable operators will sit in the hot seat Thursday as Congress reviews their plans to roll out targeted advertising amid fears that consumer privacy could be infringed if the companies were to track and record viewing ...
Alcohol companies target youths with magazine ads, new study shows
Dec 02, 2009 |
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Alcoholic beverages popular among youths are more likely to be advertised in magazines with high youth readership than alcoholic drinks consumed mainly by adults, resulting in disproportionately high youth exposure to such ...
British TV ban takes aim at junk food ads
Apr 02, 2007 |
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Britain has instituted a ban on advertising unhealthy food and beverages during TV programming targeted to young children.
Drug ads ineffective for boosting sales, could cost taxpayers: study
Nov 23, 2009 |
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US Taxpayers may be on the hook for the high cost of drug advertising that does little to boost sales, according to a new study led by a University of British Columbia health policy researcher.
Tobacco companies target girls
Jan 30, 2009 |
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Tobacco marketing in South Korea has been deliberately aimed at girls and young women. Research published in the open access journal Globalization and Health has shown that transnational tobacco companies (TTCs) are using ...
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