News tagged with television advertising
Research shows advertisers new ways to hunt for TV bargains
Other Sciences / Social Sciences
Aug 18, 2009 |
3 / 5 (2) |
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(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.
Researchers: Ban on fast food TV advertising would reverse childhood obesity trends
Nov 19, 2008 |
2.8 / 5 (13) |
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A ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18 percent, according to a new study being published this month in the Journal of Law and Economics. The s ...
Search results for television advertising
Google to expand TV ad service to online video
Mar 27, 2009 |
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Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.
Study: Ads influence kids' drinking
May 03, 2007 |
4 / 5 (5) |
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U.S. researchers have determined children's exposure to alcohol advertising during early adolescence influences their later drinking habits.
Too much TV linked to future fast-food intake
Jan 30, 2009 |
5 / 5 (1) |
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High-school kids who watch too much TV are likely to have bad eating habits five years in the future. Research published in BioMed Central's open access International Journal of Behavioral Nutrition and Physical Activity follow ...
Scripps up sharply on Wall St on surprise profit
Aug 10, 2009 |
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US media company EW Scripps Co. reported a surprise quarterly net profit on Monday, despite a 29 percent decline in advertising revenue, sending its shares sharply higher on Wall Street.
US online ads fell for second quarter in a row
Oct 05, 2009 |
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(AP) -- Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.
Washington Post stems tide of red ink
Jul 31, 2009 |
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The Washington Post Co. reversed its slide and posted a quarterly profit on Friday despite a steep decline in advertising revenue at its flagship newspaper.
Watching too much TV is causing some university students to pack on the pounds
Jul 31, 2008 |
2.3 / 5 (4) |
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Television commercials are a common method for advertising food products. According to a team of University of Alberta researchers, these food advertisements have a powerful influence on its viewers, especially university ...
YouTube to show clips from Time Warner TV shows, movies
Aug 19, 2009 |
2 / 5 (1) |
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US media and entertainment giant Time Warner and YouTube announced an agreement Wednesday to show clips from news reports, television shows and movies on the popular video-sharing site.
TV shows convey mixed messages about alcohol
Other Sciences / Social Sciences
Mar 25, 2009 |
not rated yet |
4
Efforts to dissuade youth consumption through negative alcohol consumption depictions can be thwarted by portrayals of positive consumption in prime-time television programming. A new study in the Journal of Consumer Affairs re ...
Blogs, like traditional advertising, can help predict product sales
Sep 16, 2009 |
4.3 / 5 (3) |
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(PhysOrg.com) -- While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes, say University of Michigan researchers.
List of search results for television advertising
