News tagged with tennis

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Low-cost temperature sensors, tennis balls to monitor mountain snowpack

Technology / Engineering

Dec 14, 2009 | not rated yet | 1

(PhysOrg.com) -- Fictional secret agent Angus MacGyver knew that tough situations demand ingenuity. Jessica Lundquist takes a similar approach to studying snowfall. The University of Washington assistant professor ...

Does scent enhance consumer product memories?

Other Sciences / Social Sciences

Dec 14, 2009 | 3 / 5 (1) | 0

It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember produc ...

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