News tagged with theory
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Marketing Researcher Takes on Human Decision Making Process
Dec 23, 2009 |
3.8 / 5 (4) |
1
(PhysOrg.com) -- A new study by Jesper Nielsen, a UA marketing professor and his colleague are shedding light on why people decide to avoid or gravitate to a consumer product.
Tiger Woods Scandal Cost Shareholders up to $12 Billion
22 hours ago |
1.9 / 5 (12) |
9
(PhysOrg.com) -- Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at ...
New tool in the fight against mosquito-borne disease: A microbial 'mosquito net'
Dec 24, 2009 |
4.8 / 5 (6) |
0
Earlier this year, researchers showed that they could cut the lives of disease-carrying mosquitoes in half by infecting them with a bacterium they took from fruit flies. Now, a new report in the December 24th issue of Cell, ...
Research gives new perspective on periodic table
Dec 28, 2009 |
4.8 / 5 (46) |
9
Transforming lead into gold is an impossible feat, but a similar type of "alchemy" is not only possible, but cost-effective too. Three Penn State researchers have shown that certain combinations of elemental ...
Scientists discover 2 genes that drive aggressive brain cancers
Dec 23, 2009 |
4 / 5 (2) |
0
A team of Columbia scientists have discovered two genes that, when simultaneously activated, are responsible for the most aggressive forms of human brain cancer.
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