The role of TV ad content in viewers' zapping behavior

Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.

Leveraging social media during a disaster

During a disaster, many people turn to social media seeking information. But communicating during disasters is challenging, especially using an interactive environment like social media where misinformation can spread easily.

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