Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

HBO launches two new shows on Facebook

HBO posted the first episodes of its two newest comedy series on Facebook on Thursday, turning the social networking site into a new platform for TV viewing.

3D TV may be the victim of negative preconceptions

An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing ...

Soccer matches and concerts from any angle you choose

In future, soccer and music fans will be able to choose the camera angle when watching live matches and concerts on TV, or even enjoy a 360-degree view of proceedings: all thanks to a new panorama camera that is small, robust, ...

TV seems impervious to Silicon Valley's advances

Google's unveiling last week of yet another device it hopes will change the way people watch TV highlights a stubborn truth: The revolution may be televised, but television itself has so far been impervious to a revolution.

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