What makes some ads more shareable than others?

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...

How animation speed affects consumers' perception of product size

Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...

Antarctic penguins happier with less sea ice

Researchers have been surprised to find that Adélie penguins in Antarctica prefer reduced sea ice conditions, not just a little bit, but a lot. As climate models project rapid reduction of the continent's sea ice over the ...

Facebook says Portal device not for snooping

Portal, Facebook's talking speaker, is not a snooping device—that's a message the social network says has gotten lost in the coverage leading up to the device's launch.

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