News tagged with willingness


What's a little mold? Why consumers have different freshness standards at home

Other Sciences / Social Sciences

created Jan 26, 2009 | popularity 3.8 / 5 (4) | comments 4

Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study in the Journal of Consumer Research explores the reasons consumers are mo ...





Search results for willingness


1 in 6 public health workers unlikely to respond in pandemic flu emergency

Medicine & Health / Health

created Jul 24, 2009 | popularity 3 / 5 (1) | comments 0

Approximately 1 in 6 public health workers said they would not report to work during a pandemic flu emergency regardless of its severity, according to a survey led by researchers at the Johns Hopkins Bloomberg School of Public ...


Healthy people and enhancement drugs

Medicine & Health / Other

created Aug 22, 2008 | popularity 4 / 5 (1) | comments 0

Healthy people are more willing to take drugs to enhance traits that are not fundamental to their identity. According to a new study in the Journal of Consumer Research, people's willingness to take a pill or drug depend ...


Talking increases kidney donation

Medicine & Health / Other

created Oct 29, 2009 | popularity not rated yet | comments 0

Get-togethers with a kidney disease patient's family and friends can improve their willingness to consider donation, according to a paper being presented at the American Society of Nephrology's 42nd Annual Meeting and Scientific ...


Organic or local? What's on consumers' minds when it comes to produce?

Other Sciences / Other

created Sep 04, 2009 | popularity 4 / 5 (1) | comments 0

The emerging trend toward healthier, fresher foods that are also gentle on the environment presents new dilemmas for conscientious consumers. Marketers tout the attributes of "organic" food, while the "local foods movement" ...


Does religion make a difference in politics?

Other Sciences / Other

created Oct 27, 2008 | popularity 3.9 / 5 (9) | comments 0

From Barack Obama's controversial pastor to Sarah Palin's "secret religion", religious values have continued to play a dominant role in the presidential election since John F. Kennedy became the first Catholic elected to ...


New venture aims to introduce fees for online news

Technology / Internet

created Apr 14, 2009 | popularity 1 / 5 (3) | comments 2

(AP) -- A new service being developed by three media veterans will try to save beleaguered newspaper and magazine publishers by charging for their Internet content.


New MU study finds value differences within Republican party and similarities between both parties

Other Sciences / Other

created Sep 23, 2008 | popularity 2.8 / 5 (4) | comments 2

From Barack Obama's controversial pastor to Sarah Palin's "secret religion", religious values have continued to play a dominant role in the presidential election since John F. Kennedy became the first Catholic elected to ...


Researchers develop new tool to predict who will use microbicides

Medicine & Health / Other

created Mar 03, 2008 | popularity not rated yet | comments 0

Using a new tool designed to measure a woman’s willingness to use a microbicide (topical gels designed to prevent the sexual transmission of HIV), researchers at The Miriam Hospital and Brown University found that women who ...


I'm a believer: Some product claims work better than others

Other Sciences / Other

created Dec 15, 2008 | popularity 3.3 / 5 (3) | comments 2

Consumers face a barrage of product claims each day. What makes those claims believable? A new study in the Journal of Consumer Research says both marketers and consumers can benefit from information about the way people ...


Survey finds wide public support for nationwide study of genes, environment and lifestyle

Medicine & Health / Genetics

created Nov 12, 2008 | popularity not rated yet | comments 0

Four in five Americans support the idea of a nationwide study to investigate the interactions of genes, environment and lifestyle, and three in five say they would be willing to take part in such a study, according to a survey ...



List of search results for willingness