Speech recognition technology is not a solution for poor readers

About one in five people is considered to be low literate or illiterate, unable to read or write simple statements. Low literacy can be due to reading impairments such as dyslexia or little or no reading practice. For developing ...

Study reveals how bicultural consumers respond to marketing cues

Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger when she reaches the food court? Would this cue of Japanese culture draw out ...