News tagged with brand
Advergames: Theme of Game is Secret to Success
Oct 01, 2008 |
4 / 5 (1) |
0
(PhysOrg.com) -- It’s all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by advertisers to attract ...
News media often do not report potential sources of bias in medical research
Sep 30, 2008 |
3.8 / 5 (4) |
0
An analysis of news media coverage of medical studies indicates that news articles often fail to report pharmaceutical company funding and frequently refer to medications by their brand names, both potential sources of bias, ...
Brand attitudes improve when product is paired with favorable actor
Sep 25, 2008 |
2 / 5 (2) |
0
Love a rap artist's music, and you may develop fond feelings for the products placed in that artist's rap video. That is essentially the conclusion that a team of investigators came to in an intriguing research article published ...
Parents beware: Kids exposed to many hours of alcohol use in PG-13 movies
Sep 05, 2008 |
3 / 5 (3) |
0
(PhysOrg.com) -- Children are exposed to many hours of alcohol use in movies, especially films rated PG-13, a new study shows.
Bowling alone because the team got downsized
Sep 01, 2008 |
4.7 / 5 (3) |
0
The pain of downsizing extends far beyond laid off workers and the people who depend on their paychecks, according to a new UCLA-University of Michigan, Ann Arbor study. Even a single involuntary displacement has a lasting ...
Brand names subconsciously afftect people's shopping goals
Jul 17, 2008 |
3.3 / 5 (3) |
0
Even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers' subconscious goals, according to new research in the Journal of Consumer Research.
New model explains why we overestimate our future choices
Jul 17, 2008 |
3.8 / 5 (9) |
1
When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products. A new study in the Journal of Consumer Research examines the reasons behind this divers ...
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