News tagged with brand
Study of US popular music links luxury alcohol brands with degrading sex
In a study published online today in the international journal Addiction, researchers at the University of Pittsburgh reported that the average US adolescent is heavily exposed to alcohol brand references in popular music. ...
Oct 20, 2011 |
3 / 5 (2) |
0
Apple supplier faces pollution complaints in China
(AP) -- A Taiwan-based company that supplies metal casings for Apple's Inc.'s MacBook series of laptops says it is shutting down some operations at its factory complex in eastern China following complaints of bad odors by ...
Oct 18, 2011 |
not rated yet |
0
Brand name advertising clicks with online shoppers
(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Other Sciences / Social Sciences
Oct 03, 2011 |
not rated yet |
0
Wall Street reviews Netflix's 'Qwikster' DVD split
(AP) -- Netflix's new double-feature is getting bad reviews on Wall Street.
Sep 20, 2011 |
not rated yet |
0
Childhood and the driving force of fashion
Are children as young as five years old so driven by consumerism and fashion that they are in danger of 'losing' their childhood?
Sep 15, 2011 |
not rated yet |
0
Culturally symbolic products: Would you buy a Sony cappuccino maker?
Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's ...
Other Sciences / Social Sciences
Sep 14, 2011 |
not rated yet |
0
Branding like Beckham
Creating a family brand as successful as David and Victoria Beckham's is a matter of adhering to practices that promote a family's distinctiveness and visibility, according to a study recently published in Family Business Re ...
Other Sciences / Economics & Business
Sep 07, 2011 |
5 / 5 (1) |
0
Brand-conscious consumers take bad news to heart
Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure – they experience it as a threat to their self-image, according to a new study ...
Other Sciences / Social Sciences
Aug 15, 2011 |
not rated yet |
0
How to tell real whiskey from fake -- faster
Methods for distinguishing between authentic and counterfeit Scotch whisky brands have been devised by scientists at the University of Strathclyde in Glasgow.
Chemistry / Analytical Chemistry
Jul 25, 2011 |
2 / 5 (1) |
1
|
When will a message of social responsibility backfire?
Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of the ...
Jul 14, 2011 |
5 / 5 (1) |
0
No difference in brand name and generic drugs regarding thyroid dysfunction
There is no difference between brand-name and generic drug formulations of amiodarone -- taken to control arrhythmia – in the incidence of thyroid dysfunction, according to a study in CMAJ (Canadian Medical Association Jo ...
Medicine & Health / Medications
Jul 11, 2011 |
not rated yet |
0
Alcohol brands influence teen drinking preferences
American adolescents are hitting the hard stuff, according to a new report from Dartmouth Medical School and the Johns Hopkins Bloomberg School of Public Health published in the July issue of the journal Archives of Pediatrics and Adolescent Medicine. ...
Jul 06, 2011 |
4 / 5 (1) |
0
|
Sony to restore PlayStation network, Qriocity in Japan
Sony said Monday it would fully restore all PlayStation Network and Qriocity online distribution services in Japan on Wednesday, after shutting them down in April due to hacker attacks.
Jul 04, 2011 |
not rated yet |
0
Variation in make-up of generic epilepsy drugs can lead to dosing problems
Generic anti-epilepsy drugs, pharmaceutical products similar to brand-name versions, save consumers billions of dollars each year, but some are different enough from branded formulations that they may not be effective, particularly ...
Medicine & Health / Neuroscience
Jun 30, 2011 |
not rated yet |
0
|
Tablet war heats up as Asia challenges iconic iPad
A tablet war is heating up in Asia as companies from China, South Korea and Taiwan challenge the dominance of Apple's iPad on features and price, analysts said.
Electronics / Consumer & Gadgets
Jun 23, 2011 |
not rated yet |
2
