Oh the drama! Super Ads go epic
(AP)—Super Bowl ads this year morphed into mini soap operas.
Business
Feb 4, 2013
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News tagged with super bowl ads
3Qs: Analyzing the super bowl ads
Super Bowl XLVI drew hundreds of millions of viewers in the U.S. and around the world, so it’s no surprise that advertisers doled out some $3.5 million per 30-second spot to showcase their goods and services. Northeastern ...
Economics & Business
Feb 7, 2012
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Super Bowl advertisers go after 'second screens'
(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for ...
Business
Feb 1, 2012
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Sporting event ads viewed favorably -- especially if the game is close
The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the ...
Economics & Business
Jan 31, 2012
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Super Bowl advertisers should skip TV ads, focus online
(PhysOrg.com) -- Last year’s hit Super Bowl ad, a Volkswagen spot featuring a boy dressed as Darth Vader, was unique in that it was actually released before the game.
Economics & Business
Jan 26, 2012
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Researchers examine influence of Super Bowl ads
(PhysOrg.com) -- Last year, Volkswagen's Super Bowl ad featuring a kid dressed as Darth Vader went viral online, helping the company earn an estimated $100 million in free publicity. This year, the automaker has leaked its ...
Economics & Business
Jan 25, 2012
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KKR, Silver Lake near deal on Go Daddy
(AP) -- Go Daddy, the domain-name registration company known for its racy Super Bowl ads, is close to being bought by two private investment firms for up to $2.5 billion, according to a person close to the deal.
Business
Jun 24, 2011
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Groupon struggles to balance national growth with 'local' feel
A week ago, Groupon Inc. offered what it called a "Super Groupon." And it didn't have anything to do with the Chicago company's poorly received Super Bowl television ads.
Business
Feb 21, 2011
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Groupon pulls Tibet, whales, rainforest ads
Internet bargain coupon phenomenon Groupon is pulling a series of Super Bowl advertisements that critics said made light of the plight of Tibet, whales and the Amazon rainforest.
Internet
Feb 11, 2011
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Expert analyzes emotional quotient of super bowl ads
(PhysOrg.com) -- Professors will analyze Twitter feeds to examine commercials' buzz.
Economics & Business
Feb 7, 2011
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